IPSY's NYC Pop-Up Shop April 24–25

On April 24–25, IPSY is popping up in SoHo with an immersive beauty experience where guests won’t just browse, they’ll leave loaded with FREE full-sized products inspired by this year’s biggest trends.* Expect fan-favorite brands, surprises, and can’t-miss giveaways. Attendees can discover and take home products from brands like Tatcha, Pat McGrath, NARS, Tarte, Dew of the Gods, and more, curated from IPSY’s second annual Beauty Discovery Report, which highlights the trends shaping the industry right now. Friday, April 24 – Saturday, April 25 | 12–4 P.M. 188 Lafayette St., New York, NY 10013 *While supplies last