Primark’s Herald Square Flagship Grand Opening

Be a part of the excitement as Primark celebrates NYC flagship store opening! Primark will be rolling out a packed schedule of fun for New Yorkers. Shoppers can join Primark at the Grand Opening, with doors opening at 10 a.m. ET to greet shoppers with a ribbon cutting, music and giveaways for the first people in line. In addition, the brand is hosting a Block Party at Herald Square Plaza to extend the celebrations beyond the store footprint. Block Party festivities are free and open to the public, kicking off at 10:30 a.m. through 6:00 p.m. ET. Attendees can enjoy photo opportunities, live music spun by DJ Luna Rósa, NYC sweet treats, lattes and pup cups from Joe’s Coffee, and they can grab a stylish ride from branded pedi-cabs. Promotional giveaways will be offered while supplies last. Free admission.