Snuggle® x Peanuts® Pop-Up in New York City

Snuggle® and Peanuts® are teaming up to bring the “Must be the Scent of Snuggle®” campaign to life in NYC, inspired by two beloved icons and their signature blue blankets: Linus and the Snuggle® Bear. Visit the free Snuggle® x Peanuts® pop-up for a playful, Peanuts-inspired experience filled with cozy photo moments and special surprises. Guests can receive their own co-branded blue blanket freshly scented with Snuggle Blue Sparkle®, plus a Target gift bag featuring a special in-store discount and Snuggle Bear keychain, while supplies last. Free admission.